About Us
The Real Flower Company is all about luxury bouquets created from exquisitely scented roses, English flowers, herbs and foliage grown on our own English and Fairtrade sustainable farms.
Since 1995 when founding director, Rosebie Morton first started growing scented garden roses in the walled garden at her family farm in Hampshire, the team at The Real Flower Company has stayed true to its mission to bring exquisitely scented natural roses, flowers, herbs and foliage back into the floristry and cut flower market.
What makes The Real Flower Company's produce and arrangements more scented than ordinary flowers?
Few modern cut roses feature any trace of scent. This is because most commercially grown flowers have had their scent gene genetically removed to increase their durability and longevity. In contrast, The Real Flower Company is passionate about restoring the growing of exquisitely scented roses and flowers just as nature intended. These stunning varieties have their scent gene firmly intact. Over the years, and much trial and error, Rosebie Morton has searched for, curated and now grows the world’s finest selection of scented cut roses that as well as being beautiful, boast an exquisite variety of scents.
The Real Flower Company Awards
The Real Flower Company has received a number of industry and consumer awards celebrating its luxury floristry and trade business, the latest being the 2016 UK Ornamental Grower of the Year from Grower Magazine. These reflect the success of its work ethic: to exceed customers’ expectations, to run a fair and sustainable business and to be the best in the sector.
We are very proud of our awards, which reflect our status as leaders in innovative luxury floristry, combined with provenance and sustainability:
2016 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)
2016 UK Ornamental Grower of the Year – Grower Magazine
2013 Voted one of Vogue’s ‘100 Best Shops Outside of London
2012 and 2013 Voted ‘Best for Flowers’ by sheerluxe.com customers two years in a row
2012 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)
2012 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)
2011 RHS Certificate of Commendation, RHS Chelsea Flower Show (stand design and presentation)
2010 ‘Best Emerging British Luxury Brand’, Walpole British Luxury, Walpole Committee
2009 ‘Cut Flower Grower of the Year’, Horticultural Week
2008 One of Walpole’s ‘Brands of Tomorrow’, Walpole Committee