About Us

The Real Flower Company is all about luxury bouquets created from exquisitely scented roses, English flowers, herbs and foliage grown on our own English and Fairtrade sustainable farms.

Since 1995 when founding director, Rosebie Morton first started growing scented garden roses in the walled garden at her family farm in Hampshire, the team at The Real Flower Company has stayed true to its mission to bring exquisitely scented natural roses, flowers, herbs and foliage back into the floristry and cut flower market.

What makes The Real Flower Company's produce and arrangements more scented than ordinary flowers?

Few modern cut roses feature any trace of scent. This is because most commercially grown flowers have had their scent gene genetically removed to increase their durability and longevity. In contrast, The Real Flower Company is passionate about restoring the growing of exquisitely scented roses and flowers just as nature intended. These stunning varieties have their scent gene firmly intact. Over the years, and much trial and error, Rosebie Morton has searched for, curated and now grows the world’s finest selection of scented cut roses that as well as being beautiful, boast an exquisite variety of scents.

Promoting Provenance and Sustainability by Growing on Own Farms

Hinton Ampner, Hampshire


This farm nestled in the South Downs National Park, is where hand-tended garden roses, wildflowers, herbs and foliage are grown. Full of natural charm, character and the vital ingredient – scent, responsibly grown with sustainable farming techniques and eco-initiatives. Certified under the Assured Combinable Crops Scheme, and part of the Countryside Stewardship Scheme this 11 acre farm is a member of the Farm Wildlife Advisory Group.

Enormous care is taken to contain soil structure and use minimal tillage to improve and maintain good nature, fertility and worm populations. Drip irrigation is essential to avoid soil erosion and waste. The roses are never sprayed when in flower which protects several varieties of bees and other insects which are feeding. Dotted about the paddock are hives which encourage these bees which, in turn help pollination.

All the plant and rose bushes are planted through specialist matting that suppresses weeds, negating any use of weed killers. Biologicals are used instead of sprays to control some pests. Guinea fowl and bantams roam free keeping aphids and unwanted insects at bay. All The Real Flower Company produce conforms to the LEAF (Linking Environment and Farming) standard.

Chichester, West Sussex

The Real Flower Company also grows sweet peas on a farm near Chichester. During spring and early summer English scented sweet peas are abundantly incorporated into the bouquets.

Nanyuki, Kenya


Once the British growing season is over produce is harvested at the carbon neutral sister farm, Tambuzi. Rosebie Morton helped establish this acreage at the base of Mt Kenya with British farming couple Tim and Maggie Hobbs to supply roses all year round. The farm is accredited at the highest levels in social and environmental standards employing a local community workforce of approximately 500 men and women who hand-pick the roses, herbs and foliage then prepare the stems for transport to the UK workshop. Importing flowers from the Kenyan farm does not compromise commitment to sustainability. The optimal growing conditions in Kenya ensure a ready supply of natural heat and light.

The Art of Delivering Scented Roses & English Flowers

All stems are individually selected, hand-picked and prepared. They are then either supplied to the trade and leading florists around the UK or hand-tied by the experienced floristry team at The Real Flower Company's charming clapperboard farm building in West Sussex and despatched in the signature olive green hat boxes or packaging.

The Real Flower Company Awards

The Real Flower Company has received a number of industry and consumer awards celebrating its luxury floristry and trade business, the latest being the 2016 UK Ornamental Grower of the Year from Grower Magazine. These reflect the success of its work ethic: to exceed customers’ expectations, to run a fair and sustainable business and to be the best in the sector.

We are very proud of our awards, which reflect our status as leaders in innovative luxury floristry, combined with provenance and sustainability:

2017 RHS Gold Award, RHS Chelsea Flower Show (stand design and presentation)

2016 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)

2016 UK Ornamental Grower of the Year – Grower Magazine

2013 Voted one of Vogue’s ‘100 Best Shops Outside of London

2012 and 2013 Voted ‘Best for Flowers’ by sheerluxe.com customers two years in a row

2012 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)

2012 RHS Certificate of Merit, RHS Chelsea Flower Show (stand design and presentation)

2011 RHS Certificate of Commendation, RHS Chelsea Flower Show (stand design and presentation)

2010 ‘Best Emerging British Luxury Brand’, Walpole British Luxury, Walpole Committee

2009 ‘Cut Flower Grower of the Year’, Horticultural Week

2008 One of Walpole’s ‘Brands of Tomorrow’, Walpole Committee